Biden VS Trump: Stark Tone Contrast in Michigan Campaigns

As the 2020 United States Presidential race moved into its final stages, the opposing campaign efforts of then-president Donald J. Trump and his opponent Joe Biden in Michigan revealed stark contrasts in terms of tone, approach, and strategy. Examining the Trump campaign, one would immediately notice a no-holds-barred and fiery tone that paralleled the president’s personal brand. There was a feeling of relentless push, marked by the staging of large scale rallies, despite the ongoing pandemic concerns. These rallies formed the backbone of Trump’s campaign, bringing together thousands of supporters, many of whom eschewed the use of masks and social distancing protocols. Trump’s insistence on holding these massive, in-person events underlined his administration’s contentious handling of the COVID-19 crisis – an issue that was at the forefront of every voter’s mind. At the heart of Trump’s rhetoric was a focus on his track record, taunting the press, and attacking the character of his opponent. With the promise of “MAGA” (Make America Great Again), Trump continued to emphasize economic success and job creation, especially in the manufacturing industry. His supporters in Michigan, a state with a proud industrial history, were reminded of his claims of revitalizing the dying auto industry during his tenure. In sharp contrast to the Trump campaign’s audacious approach, the Biden campaign adopted a more understated and empathetic tone. Rooted in a public health-first strategy, the former vice president opted for smaller, socially-distanced campaign events to slow the spread of COVID-19. Virtual events and drive-in rallies became his signature campaign style, appealing to a sense of responsibility, safety, and care for the community amidst a global health crisis. Biden’s speeches were focused on healing, unity, and the provision of a steadying hand amidst national turmoil. He positioned himself as a sober, empathetic alternative who could restore dignity to the Oval Office and lead with a sense of compassion and understanding. Of particular note was his sensibility in addressing Michigan’s particular economic concerns. He didn’t shy away from mentioning the setbacks and challenges of the auto industry, but unlike Trump’s aggressive job growth claims, Biden offered a nuanced perspective, focusing on his plans for refocusing the industry toward clean and electric vehicle production, creating jobs while addressing climate change. Moreover, Biden’s efforts weren’t relegated to large urban areas. They were comprehensive, making their way to the forgotten cities and rural areas of Michigan. His campaign made a concerted effort to listen to these communities, giving them an opportunity to share their struggles and hopes. His promise was not merely a return to a pre-Trump era but to forge a path toward a future that was more inclusive and fair. While both campaigns trumpeted their economic plans for Michigan and engaged in character attacks, the manner in which they conducted their campaigns couldn’t have been more different. Trump’s tactic was an assertive display of defiance and strength, whereas Biden preached empathy, unity, safety and understanding. These stark differences were reflected not just in Michigan, but in different corners of the country, frontlining the significant divide across America’s political and societal landscape. What was clear, as the electoral results later displayed, is that a significant number of voters appreciated Biden’s respectful tone, mirroring a society eager for progress, inclusive dialogue, and responsible leadership.