“The Big Three of Detroit: Competing for Automotive Supremacy in the New Generation

The car industry is in a state of rapid evolution, and the Big Three US automakers – Ford, Chevrolet, and Chrysler – are fighting hard to take advantage this climate of technology-driven change and stake their claim as the industry’s leaders. As the industry shifts from its current reliance on combustion engines to electric and hybrid powerplants, autonomous vehicles, and advanced driver safety solutions, Detroit’s Big Three are doing everything they can to remain at the top of the automotive industry. The competition between the Big Three began in earnest when General Motors announced their plans to launch all-electric, self-driving vehicles on the market in 2019. This announcement set off a flurry of activity from other US car makers. Ford, for example, unveiled their “MILE” concept car that will feature semi-autonomous and connected car systems. Chevrolet followed that up with the announcement of their “Cruze”, an all-electric SUV/crossover hybrid that can travel up to 200 miles on a single charge. The Big Three are also vying to be the first adopter of advanced technologies such as 5G wireless, biometrics, and Artificial Intelligence (AI). GM, Ford, and Chevrolet have all been investing heavy research and development in the autonomous and connected car space, including joining forces to create the Automated Vehicle Safety Consortium (AVSC) to lead the development of the safety protocols, assumptions, and standards necessary to realize the connected and autonomous vehicle future. The Big Three have also been at the forefront of the shift toward the sharing economy. Ford has launched its GoBike program, giving the public access to self-proclaimed “smart bikes” that can be rented on an hourly basis. Chevrolet also offers the Express van service, which allows users to rent a van and use it for personal or business use. In the end, the Detroit Big Three are fighting to dominate the next generation of the car industry due to the numerous advantages they possess. They have deep pockets, a rich history, and a loyal customer base. In addition, they are actively researching and investing in the technologies of the future and are exploring ways to stay competitive in the sharing economy. In short, the Big Three are well positioned to remain the giants of the automotive industry in the years to come.